Business and Service Design

Looking for a partner to develop a fresh business, service, or product? Would it help if the partner had 25 years of experience managing both agile projects delivered within weeks and long-term projects lasting several years? And with experience across nearly all industries, from construction to restaurants, media to tourism, and pharmaceuticals to mobility?

We prefer a practical approach in our work, utilizing prototypes and simulations from the very beginning of the project, even when acquiring the first customer insights.

Creating something new always requires creativity, so our studio is available to the team throughout the project. It is specifically designed to be a place where alternative solutions can be quickly tested using prototypes, simulations, and models to deliver the best customer value.

Our studio can also be used for easy concept testing with users to ensure the final result truly meets their needs.

We are also happy to help build a suitable implementation and development model. Especially in collaborations with multiple partners, development must be guided by business and customer value to prevent the work from veering off track.

Examples of projects

Small but spicy

• Customer insight: A few customer/user interviews, observation or mystery shopping
• Design: High-level customer journey, prototypes of touchpoints, action plan for      implementation and prioritization of tasks
• Work: Kick-off meeting, workshop, presentation and feedback on deliverables, finalization

Medium but not average

• Customer insight: A handful of customer/user interviews, observation/mystery shopping
• Design: Value proposition, customer value, detailed customer journey, prototypes of      touchpoints, action plan for implementation and prioritization of tasks
• Work: Kick-off meeting, two workshops, presentation and feedback on final deliverables,      finalization

Thorough and comprehensive

• Customer insight: 7-10 customer/user interviews, observation, mystery shopping, benchmarking of competitors and other relevant players
• Design: Positioning, value proposition, competitive advantage, customer profiles, detailed      customer journey, prototypes of touchpoints, action plan for implementation, and prioritization of tasks
• Work: Kick-off meeting, three workshops, presentation and feedback on final deliverables,      finalization

Bold and groundbreaking

• Customer insight and foresight: 10-15 customer/user interviews, observation, mystery shopping, benchmarking of competitors and other relevant players, identifying future trends and change drivers
• Design: Operating environment modeling, scenarios, positioning, value proposition, business      model canvas, competitive advantage, customer profiles, detailed customer journey, prototypes of touchpoints, action plan for implementation, and prioritization of tasks
• Work: Kick-off meeting, 3-4 workshops, presentation and feedback on final deliverables,      finalization

The schedule, content, and deliverables will be refined with the client at the start of the project.