Customer Testing of a Concept, Service, or Process

Have you designed a new concept, service, or process, but still want to ensure the design's effectiveness before implementation? Would it help if you could conduct testing with customers or users?

Using a prototype for testing ensures that your design is functional and helps identify minor and major issues that need to be addressed. A prototype of the product, service, or process helps creators, as well as customers or users, experience how the final solution will work.

Using as concrete examples as possible during testing is essential, as users typically find a conceptual or theoretical presentation of a new concept or service difficult to understand.

A prototype will help identify at least the most significant pitfalls that should be fixed before launch. It can also reveal small changes that can significantly increase customer value with minimal effort.

If needed, we can also assist in recruiting test participants.

Testing Procedure

1. Defining and recruiting the test group (10-15 people)
2. Designing and creating the prototype based on the product, service, or process description
3. Testing the prototype with customers or users
4. Analyzing the tests, reporting of observations, and presentation of findings