Concept clarification with a prototype

A new idea, product, or service in the works, but still many choices and decisions to make? Would it help if you could see what the final result looks like before finalizing your concept?

Creating a concept prototype makes your concept tangible. It helps transform conceptual thoughts into something that you can see, experience, and touch. A prototype can demonstrate, for example, how the new concept functions, how it feels to customers, and which actions and tasks are necessary for implementation.

A prototype is also an excellent way to create a shared vision for the team working on the concept and communicate the desired outcome to stakeholders. A prototype helps identify the biggest pitfalls and understand how to mitigate them.

A concept prototype can also be used to compare alternative implementations and assess their relative customer and business value.

Building a prototype from a well-defined concept can be done in just a day. We recommend several days of work for more comprehensive scenarios or comparisons of alternative concepts.

Examples of Implementations

Target group, customer needs, value proposition, positioning, brand, channels, and some functionalities defined.
→ 1-day concept prototyping session, focusing on seamless integration of channels, highlights of customer/brand experience, and identifying the most critical actions for implementation.

Target group, customer needs, value proposition, positioning, and brand defined.
→ 2-day concept prototyping session, focusing on the channel roles, identifying core functionalities, highlights of customer/brand experience, and identifying the most critical actions for implementation.

The Target group has been defined. Customer needs have been partially identified. Some ideas of value proposition, positioning, and brand exist.
→ 3-day concept prototyping session, focusing on modeling the customer journey, clarifying customer value and positioning, roles of channels, identifying core functionalities, highlights of customer/brand experience, and determining the most critical actions for implementation.

The idea for the concept exists.
→ We recommend a service and business design project, within which all elements of a successful concept are designed and a prototype is created.