Developing Brand or Customer Experience
€9,800.00
Aiming to develop your brand or customer experience into a competitive advantage that increases customer value but unsure of the best ways to achieve results? Would it be helpful if you could test multiple methods to improve the experience and select the best ones to implement?
Our studio is designed precisely for this purpose. Experiences are not created in theory. The only way to develop desired experiences is to experiment with them in practice using prototypes and simulations. They allow quick and easy testing of how different actions, messages, and environments impact the experience.
Likewise, experiences do not exist in a vacuum. People always compare their experiences to others. Therefore, an essential part of developing an experience is testing and analyzing the experiences offered by competitors and other relevant experience providers.
- Defining Competitors and Benchmarks: Observation, mystery shopping, and systematic documentation of experiences provided by others.
- Modeling the Desired Experience: Experimenting with different options through prototypes and simulations.
- Selecting Development Areas and Defining Actions: Identifying and specifying actions to improve the experience.
If needed, we also recommend gathering customer insights (e.g. customer interviews) as a foundation for developing experiences.
Quantity
Important information
The service is produced at our studio at Merimiehenkatu 29, 00150 Helsinki.
Our methods are based on the utilization of space and physical objects, so remote participation is unfortunately not possible.
We also believe that the best results are produced when we avoid outside interruptions while working. So let's focus on one thing at a time, so that after working we can move on to other everyday tasks.